News

Global Personal Care Council Releases New ‘Skin-Safe Fragrance’ Guidelines—EcoPure Among First Adopters,MY SHOP
2026-07-09
EcoPure adopts newly published IPCG fragrance safety standards, eliminating all 26 EU-restricted allergens across its shower portfolio.
EcoPure Introduces AI-Powered Skin Type Matching Technology for Custom Shower Formulas,MY SHOP
2026-07-16
New mobile-first platform uses clinically validated algorithms to recommend personalized shower products based on skin pH, climate, and lifestyle data.
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