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Global Personal Care Council Releases New ‘Skin-Safe Fragrance’ Guidelines—EcoPure Among First Adopters
EcoPure adopts newly published IPCG fragrance safety standards, eliminating all 26 EU-restricted allergens across its shower portfolio.
Jul 9th,2026
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The International Personal Care Guild (IPCG) has introduced stringent 'Skin-Safe Fragrance' guidelines to address growing sensitivity concerns and regulatory harmonization.
EcoPure is among the inaugural brands to fully comply—reformulating 12 best-selling shower gels with IFRA-compliant, hypoallergenic botanical aroma blends and third-party dermatological testing.
The move strengthens consumer trust, supports regulatory readiness in APAC and LATAM markets, and advances science-led ingredient stewardship in mass-market personal care.
